Saturday 31 December 2016

Buyer Keywords – The Only Guide You Need for SEO Dominance

...to see what your target audience are searching for online. It’s never enough just to simply target broad SEO keywords with vague relevance to what you are offering you ...

source http://unfunnel.com/buyer-keywords-seo-guide-2017/

Google Tracking How Busy Places are by Looking at Location Histories

On-Page SEO: A Simplified Guide to Getting it Right

Here are a few SEO plugins we like: Yoast SEO for WordPress plugin: Yoast SEO (formerly known as WordPress SEO by Yoast) is the most complete WordPress SEO plugin that exists today for WordPress.org users. It incorporates everythin... [article continues]

source http://www.business2community.com/brandviews/shelley-media-arts/page-seo-simplified-guide-getting-right-01744980

Top 10 Tips To Improve Your Writing Skills In 2017

...stand out from the competition like a lotus floating on top of a muddy pool. Search engine optimization (SEO) is essential, not only for content you write for the Web, but also for your ebooks. If you can’t be found, you won&rsq... [article continues]

source http://www.fabfreelancewriting.com/blog/2016/12/31/top-10-tips-improve-writing-skills-2017/

Friday 30 December 2016

Need advice on what to do

for a commercial location. Plus, the day-to-day operations don't allow time for the SEO, blogging, social media etc. that I know is essential to building the traffic and sales volume. I'm thinking of converting the site to an Amazon affiliate store ...

source http://www.warriorforum.com/main-internet-marketing-discussion-forum/1245573-need-advice-what-do.html?view=classic

SEO Optimization Guide For Beginners – SEO Ranking From Scratch

Before Brainy Expert starts to explain SEO Optimization Guide For Beginners and How To SEO Ranking From Scratch. You’ve used Google thousand times, I guess … maybe Yahoo, MSN/Bing and several others that seemed so occasionall... [article continues]

source http://www.chowhound.com/post/seo-optimization-guide-beginners-seo-ranking-scratch-1045116

The Must-Have Guide to Marketing in 2017

Research shows that email marketing is the most effective marketing method after search marketing & SEO. Forbes magazine found that email strategies have a 16% customer acquisition rate, which is far superior to Facebook’s les... [article continues]

source http://www.mdgadvertising.com/blog/the-must-have-guide-to-marketing-in-2017/

Video SEO Tips to Get the Most from your WordPress Videos in 2017

Let’s talk about video SEO, the impact videos have on user experience and search rankings, and how you can optimize your videos to get the most SEO juice. Quickly, I will drop a couple of video marketing stats to – yo... [article continues]

source http://www.wpexplorer.com/video-seo-tips-wordpress/

The Must-Have Guide to Marketing in 2017

Research shows that email marketing is the most effective marketing method after search marketing & SEO. Forbes magazine found that email strategies have a 16% customer acquisition rate, which is far superior to Facebook’s les... [article continues]

source http://www.mdgadvertising.com/blog/the-must-have-guide-to-marketing-in-2017/

Search Buzz Video Recap: Google Mobile First, Algorithm Update, 2017 SEO Advice & More

...algorithm update but I doubt it. Google said the mobile first index is not yet live. Google’s advice to SEOs for 2017 is to focus on their mobile page ...

source https://www.seroundtable.com/video-12-30-2016-23218.html

Thursday 29 December 2016

Effective Pay Per Click Marketing Tips In 2017

It helps in social media marketing, content marketing, inbound and outbound marketing. Using the right keywords can get you, high ranking as your ads will be SEO optimized. It also generates good quality traffic that will increase the conversion ratio.

source http://alvomedia.com/pay-per-click-marketing/

SEO Optimization Tips: Step by Step Guide on How to Write a SEO Optimized Article

After this course, I spent a lot of time checking my most popular posts and optimizing them for Google. And you know what? It worked! It turned on that one of my favorite post, “The Customer Is Not Always Right,” got ... [article continues]

source https://www.livechatinc.com/blog/seo-optimization-tips-write-seo-optimized-article/

6 Best Tips to Develop an Inbound Marketing Strategy

You can do so by evaluating your website’s traffic which you can do with effective SEO, PPC, Social media etc. 2. Create awareness of your brand through content strategy The primary goal of any business is to gain leads and tha... [article continues]

source http://www.wayneturneronline.com/6-best-tips-to-develop-an-inbound-marketing-strategy/

Effective Pay Per Click Marketing Tips In 2017

It helps in social media marketing, content marketing, inbound and outbound marketing. Using the right keywords can get you, high ranking as your ads will be SEO optimized. It also generates good quality traffic that will increase the conversion ratio.

source http://alvomedia.com/pay-per-click-marketing/

Effective Pay Per Click Marketing Tips In 2017

It helps in social media marketing, content marketing, inbound and outbound marketing. Using the right keywords can get you, high ranking as your ads will be SEO optimized. It also generates good quality traffic that will increase the conversion ratio.

source http://alvomedia.com/pay-per-click-marketing/

On-Page SEO: A Simplified Guide to Getting it Right

It all starts with creating a connection. At Shelley Media Arts, our focus is helping others create meaningful connections using personalized inbound marketing, SEO and growth driven web design. By helping businesses share their stories effectively, we ...

source http://www.business2community.com/brandviews/shelley-media-arts/page-seo-simplified-guide-getting-right-01744980

5 Crispy SEO Tips for E-Commerce Websites

Overall, the rules of SEO are not different from one site to another, but here, an e-commerce site has specificities. Some are beneficial, others may be disabled. Let’s see some mistakes to avoid and actions to optimize the positionin... [article continues]

source http://techniblogic.com/5-crispy-seo-tips-for-e-commerce-websites/

Wednesday 28 December 2016

101 Quick & Actionable SEO Tips That Are HUGE

...reading the 503 email newsletters you have sitting in your inbox (or in unroll.me). Maybe you have a ton of new SEO client meetings, and you want to drop some SEO knowledge on them. Maybe you want your SEO strategy to look a little... [article continues]

source http://www.bizsugar.com/Strategy/101-quick-actionable-seo-tips-that-are-huge-/

Tips on how to Crack Google Search Optimization for Your Distinctive Area of interest

...of competitive results, you can still push through the crowd and rise to the top if you understand how to apply SEO fundamentals to your unique niche. Search is all about supply and ...

source http://www.globotimes.com/tips-on-how-to-crack-google-search-optimization-for-your-distinctive-area-of-interest/

The complete guide to blogging

...to both sentences and overall length. Short and clear sentences will make your blog easy to read and help with SEO. Your readers won’t have much spare time, so giving them something that they can read in a couple ...

source https://squirrelsandbears.com/2016/12/28/the-complete-guide-to-blogging/

The complete guide to blogging

...to both sentences and overall length. Short and clear sentences will make your blog easy to read and help with SEO. Your readers won’t have much spare time, so giving them something that they can read in a couple ...

source https://squirrelsandbears.com/2016/12/28/the-complete-guide-to-blogging/

5 SEO Tips for Higher Search Rankings in 2017

...marketing is a huge trend that we’ll likely see more of next year. Google recently launched Accelerated Mobile Pages (AMP) in an effort to provide users with a blazing-fast experience. AMP has proved successful, as the Mount... [article continues]

source https://www.pixelproductionsinc.com/5-seo-tips-higher-search-rankings-2017/

Social Media Tips & Tricks Roundup

Optimizing news releases for SEO is as easy as a descriptive headline, writing 300 words and optimizing with multimedia, but where does SEO fit with social media? Well, when it comes to search, social media posts are treated lik... [article continues]

source http://cnw.newswire.ca/blog/Best-Social-Media-2016.html

The Ultimate Guide to App Store Optimization for Localized Apps

...peril. As you’ve guessed by now, App Store Optimization (ASO) is a lot like Search Engine Optimization (SEO). The main common thread between the two lies in the concept of content optimization. You want to ...

source https://dzone.com/articles/the-ultimate-guide-to-app-store-optimization-for-l-1

Tips and Tricks for Online Marketing and SEO – How to Promote Your Business/Website Online

There are various ways to promote your website online, some of which just need a bit of your time, while others burn a small hole in your pocket. Needless to say, if you can own and build a website, promoting and marketing for it onlin... [article continues]

source http://www.wayneturneronline.com/tips-and-tricks-for-online-marketing-and-seo-how-to-promote-your-businesswebsite-online/

Retargeting: Guide To Remarketing Campaigns

You can read the full guide here. Get Email Updates & YouTube SEO Checklist Chrome Extension! Receive Email When We Publish New Content & Get Access To Our 35 YouTube SEO Ranking Factors Checklist Chrome Extension! We will never giv... [article continues]

source http://imsoup.com/14257/retargeting-guide-to-remarketing-campaigns/

Tips to choose best SEO Company San Francisco

...to reach maximum number of users to expand its base on the World Wide Web. Therefore, they are using numerous marketing techniques which help them in promoting their business across the digital world. In different marketing strategie... [article continues]

source http://www.artipot.com/articles/2043808/tips-to-choose-best-seo-company-san-francisco.htm

Retargeting: Guide To Remarketing Campaigns

You can read the full guide here. Get Email Updates & YouTube SEO Checklist Chrome Extension! Receive Email When We Publish New Content & Get Access To Our 35 YouTube SEO Ranking Factors Checklist Chrome Extension! We will never giv... [article continues]

source http://imsoup.com/14257/retargeting-guide-to-remarketing-campaigns/

5 Step Guide To Quickly Optimize Your Drupal Website

But does these Drupal benefits help you optimize your website? Certainly, Drupal offers many SEO (search engine optimization) specific modules that can help you optimize your website to boost your search rankings and drive organic traffic. But you must ...

source http://www.broowaha.com/articles/27859/5-step-guide-to-quickly-optimize-your-drupal-website

Tuesday 27 December 2016

Ultimate SEO Tips For Magento Ecommerce Stores

Magento offers a lot of built in features for Internet Marketing and SEO - search engine optimization. Magento is search engine friendly no doubt, but you must know exactly what needs to be tweaked in the Magento settings to gain ... Readmore

source http://www.bragshare.com/brag-detail/ultimate-seo-tips-for-magento-ecommerce-stores

Ultimate SEO Tips For Magento Ecommerce Stores

Magento offers a lot of built in features for Internet Marketing and SEO - search engine optimization. Magento is search engine friendly no doubt, but you must know exactly what needs to be tweaked in the Magento settings to gain ... Readmore

source https://www.bragshare.com/brag-detail/ultimate-seo-tips-for-magento-ecommerce-stores

A Complete Guide to Cross-Channel Remarketing Campaigns

...may be doing everything you can to drive conversions and leads for your business, like search engine marketing, SEO, or Facebook advertising. You might be getting the traffic you want, but not the conversions or the leads you need to... [article continues]

source https://www.searchenginejournal.com/a-complete-guide-to-cross-channel-remarketing-campaigns/181106/

A Complete Guide to Cross-Channel Remarketing Campaigns

...may be doing everything you can to drive conversions and leads for your business, like search engine marketing, SEO, or Facebook advertising. You might be getting the traffic you want, but not the conversions or the leads you need to... [article continues]

source https://www.searchenginejournal.com/a-complete-guide-to-cross-channel-remarketing-campaigns/181106/

The Ultimate Guide to App Store Optimization for Localized Apps

...peril. As you’ve guessed by now, App Store Optimization (ASO) is a lot like Search Engine Optimization (SEO). The main common thread between the two lies in the concept of content optimization. You want to ...

source https://dzone.com/articles/the-ultimate-guide-to-app-store-optimization-for-l-1

A Complete Guide to Cross-Channel Remarketing Campaigns

...may be doing everything you can to drive conversions and leads for your business, like search engine marketing, SEO, or Facebook advertising. You might be getting the traffic you want, but not the conversions or the leads you need to... [article continues]

source https://www.searchenginejournal.com/a-complete-guide-to-cross-channel-remarketing-campaigns/181106/

The Ultimate Guide to App Store Optimization for Localized Apps

...peril. As you’ve guessed by now, App Store Optimization (ASO) is a lot like Search Engine Optimization (SEO). The main common thread between the two lies in the concept of content optimization. You want to ...

source https://dzone.com/articles/the-ultimate-guide-to-app-store-optimization-for-l-1

The Ultimate Guide to App Store Optimization for Localized Apps

...peril. As you’ve guessed by now, App Store Optimization (ASO) is a lot like Search Engine Optimization (SEO). The main common thread between the two lies in the concept of content optimization. You want to ...

source https://dzone.com/articles/the-ultimate-guide-to-app-store-optimization-for-l-1

SEO Friendly Website: 11 Best Tips to Design a Perfect Website

Nowadays it is not enough to design and develop a beautiful, functional website that attracts your clients. If you truly wish your client to search your website online and engage themselves with it, then search engine friendly web design is essential.

source http://lerablog.org/internet/seo/seo-friendly-website-11-best-tips-to-design-a-perfect-website/

Monday 26 December 2016

My online business survived rebranding. Here are my 5 tips.

In case you are not using a CDN, start doing it right now. It can not only help in site loading, but it also has a huge impact on SEO and user experience. Now this one is the most critical step as it goes through some legal processes. You will need to ...

source https://www.techinasia.com/talk/online-business-survived-rebranding-5-tips

Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media

TRIBECA, N.Y., Dec. 24, 2016 /PRNewswire-iReach/ -- fishbat is a leading online marketing firm which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help ...

source http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html

The Beginner’s Guide to Optimizing for Bing Search

Because Google is the largest search engine on the planet, most SEO guides focus specifically on how to rank for Google. This guide is meant to get you started with the competition, both Bing and Yahoo, which are powered by Bing’s search engine.

source https://www.quicksprout.com/2016/12/26/the-beginners-guide-to-optimizing-for-bing-search/

Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media

TRIBECA, N.Y., Dec. 24, 2016 /PRNewswire-iReach/ -- fishbat is a leading online marketing firm which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help ...

source http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html

Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media

TRIBECA, N.Y., Dec. 24, 2016 /PRNewswire-iReach/ -- fishbat is a leading online marketing firm which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help ...

source http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html

The Beginner’s Guide to Optimizing for Bing Search

Because Google is the largest search engine on the planet, most SEO guides focus specifically on how to rank for Google. This guide is meant to get you started with the competition, both Bing and Yahoo, which are powered by Bing’s search engine.

source https://www.quicksprout.com/2016/12/26/the-beginners-guide-to-optimizing-for-bing-search/

New York Internet Marketing Agency, fishbat, Discusses 3 Important Tips for Today's Customer-Centric Web Design

...marketing agency which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO ...

source http://www.ireachcontent.com/news-releases/new-york-internet-marketing-agency-fishbat-discusses-3-important-tips-for-todays-customer-centric-web-design-608303376.html

The Beginner’s Guide to SEO: How to Increase Website Traffic In 2017

Ae you looking for a beginner’s guide to SEO to increase your website traffic in 2017 and beyond? Well, you are in the right place. Here’s where you will find almost EVERY important factor of SEO that helps to boost you... [article continues]

source https://bloggerspassion.com/beginners-guide-to-seo/

Content Marketing 101; the 8 Step Guide for Startup Founders

...beast in and of itself if you really want to find success, you’re going to need search engine optimization (SEO) and social media. SEO helps your content optimize and be discovered by search engines while ...

source https://www.startupgrind.com/blog/content-marketing-101-the-8-step-guide-for-startup-founders/

The Beginner’s Guide to SEO: How to Increase Website Traffic In 2017

Ae you looking for a beginner’s guide to SEO to increase your website traffic in 2017 and beyond? Well, you are in the right place. Here’s where you will find almost EVERY important factor of SEO that helps to boost you... [article continues]

source https://bloggerspassion.com/beginners-guide-to-seo/

New York Internet Marketing Agency, fishbat, Discusses 3 Important Tips for Today's Customer-Centric Web Design

ORLANDO, Fla., Dec. 26, 2016 /PRNewswire-iReach/ fishbat is a leading New York internet marketing agency which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO ...

source http://www.broadwayworld.com/bwwgeeks/article/New-York-Internet-Marketing-Agency-fishbat-Discusses-3-Important-Tips-for-Todays-Customer-Centric-Web-Design-20161226

New York Internet Marketing Agency, fishbat, Discusses 3 Important Tips for Today's Customer-Centric Web Design

...marketing agency which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO ...

source http://www.ireachcontent.com/news-releases/new-york-internet-marketing-agency-fishbat-discusses-3-important-tips-for-todays-customer-centric-web-design-608303376.html

New York Internet Marketing Agency, fishbat, Discusses 3 Important Tips for Today's Customer-Centric Web Design

ORLANDO, Fla., Dec. 26, 2016 /PRNewswire-iReach/ fishbat is a leading New York internet marketing agency which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO ...

source http://www.broadwayworld.com/bwwgeeks/article/New-York-Internet-Marketing-Agency-fishbat-Discusses-3-Important-Tips-for-Todays-Customer-Centric-Web-Design-20161226

My online business survived rebranding. Here are my 5 tips.

In case you are not using a CDN, start doing it right now. It can not only help in site loading, but it also has a huge impact on SEO and user experience. Now this one is the most critical step as it goes through some legal processes. You will need to ...

source https://www.techinasia.com/talk/online-business-survived-rebranding-5-tips

My online business survived rebranding. Here are my 5 tips.

In case you are not using a CDN, start doing it right now. It can not only help in site loading, but it also has a huge impact on SEO and user experience. Now this one is the most critical step as it goes through some legal processes. You will need to ...

source https://www.techinasia.com/talk/online-business-survived-rebranding-5-tips

New York Internet Marketing Agency, fishbat, Discusses 3 Important Tips for Today's Customer-Centric Web Design

...marketing agency which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO ...

source http://finance.yahoo.com/news/york-internet-marketing-agency-fishbat-100000253.html

Actionable Guide to SEO Best Practices for Ecommerce Websites

According to a research conducted by Optify, websites that are number one on major search engine rankings, often receive an average click-through rate (CTR) of 36.4%.It is closely followed by websites ranked number two with an average CTR of 12.5% and ...

source http://findnerd.com/list/view/Actionable-Guide-to-SEO-Best-Practices-for-Ecommerce-Websites/27075/

Sunday 25 December 2016

How to Speed Up Your Website (8 Actionable Tips)

RELATED 7 Best SEO Articles of the Month [November 2016] For optimizing images, you need to focus on four things: scale, size, format and the src attribute. Use an image editing tool like Resize.it to crop your images to the correct size. For instance ...

source http://www.99signals.com/speed-up-your-website/

How to Speed Up Your Website (8 Actionable Tips)

RELATED 7 Best SEO Articles of the Month [November 2016] For optimizing images, you need to focus on four things: scale, size, format and the src attribute. Use an image editing tool like Resize.it to crop your images to the correct size. For instance ...

source http://www.99signals.com/speed-up-your-website/

Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media

TRIBECA, N.Y., Dec. 24, 2016 /PRNewswire-iReach/ -- fishbat is a leading online marketing firm which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help ...

source http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html

How to Speed Up Your Website (8 Actionable Tips)

RELATED Best SEO Tools: 10 SEO Tools to Supercharge Your Marketing At least once a month, review the plugins on your website and delete the ones you’re not using frequently. Try deactivating them selectively and then measur... [article continues]

source http://www.99signals.com/speed-up-your-website/

Saturday 24 December 2016

Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media

...online marketing firmwhich combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses ...

source http://www.broadwayworld.com/bwwgeeks/article/Online-Marketing-Firm-fishbat-Discusses-4-Tips-for-Hiring-Top-Talent-Through-Social-Media-20161224

Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media

...online marketing firmwhich combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses ...

source http://www.broadwayworld.com/bwwgeeks/article/Online-Marketing-Firm-fishbat-Discusses-4-Tips-for-Hiring-Top-Talent-Through-Social-Media-20161224

Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media

...online marketing firmwhich combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses ...

source http://www.broadwayworld.com/bwwgeeks/article/Online-Marketing-Firm-fishbat-Discusses-4-Tips-for-Hiring-Top-Talent-Through-Social-Media-20161224

Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media

...online marketing firmwhich combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses ...

source http://www.broadwayworld.com/bwwgeeks/article/Online-Marketing-Firm-fishbat-Discusses-4-Tips-for-Hiring-Top-Talent-Through-Social-Media-20161224

Tips For Managing Your Links For A Successful SEO Strategy

SEO or search engine optimization is an amalgamation of various techniques. One of them is link building and link management. If the links of your websites are relevant, well-managed and effective enough then you can obtain a highe... [article continues]

source http://www.artipot.com/articles/2043392/tips-for-managing-your-links-for-a-successful-seo-strategy.htm

Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media

TRIBECA, N.Y., Dec. 24, 2016 /PRNewswire-iReach/ -- fishbat is a leading online marketing firm which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help ...

source http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html

Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media

TRIBECA, N.Y., Dec. 24, 2016 /PRNewswire-iReach/ -- fishbat is a leading online marketing firm which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help ...

source http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html

Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media

TRIBECA, N.Y., Dec. 24, 2016 /PRNewswire-iReach/ -- fishbat is a leading online marketing firm which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help ...

source http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html

Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media

TRIBECA, N.Y., Dec. 24, 2016 /PRNewswire-iReach/ -- fishbat is a leading online marketing firm which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help ...

source http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html

Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media

TRIBECA, N.Y., Dec. 24, 2016 /PRNewswire-iReach/ -- fishbat is a leading online marketing firm which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help ...

source http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html

Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media

TRIBECA, N.Y., Dec. 24, 2016 /PRNewswire-iReach/ -- fishbat is a leading online marketing firm which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help ...

source http://www.ireachcontent.com/news-releases/online-marketing-firm-fishbat-discusses-4-tips-for-hiring-top-talent-through-social-media-608134416.html

Online Marketing Firm, fishbat, Discusses 4 Tips for Hiring Top Talent Through Social Media

...online marketing firmwhich combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses ...

source http://www.broadwayworld.com/bwwgeeks/article/Online-Marketing-Firm-fishbat-Discusses-4-Tips-for-Hiring-Top-Talent-Through-Social-Media-20161224

Friday 23 December 2016

Tips for Teaching Yoga to Professional Athletes: An Interview with Dana Kraft

Dana: I was living between New York and San Francisco and because of that I made sure my website and SEO said that I was available in both cities. One day, Darren Erman, one of the assistant coaches (at the time), contacted me becaus... [article continues]

source http://www.yogiapproved.com/yoga/tips-teaching-yoga-professional-athletes/

Tips for Teaching Yoga to Professional Athletes: An Interview with Dana Kraft

Dana: I was living between New York and San Francisco and because of that I made sure my website and SEO said that I was available in both cities. One day, Darren Erman, one of the assistant coaches (at the time), contacted me becaus... [article continues]

source http://www.yogiapproved.com/yoga/tips-teaching-yoga-professional-athletes/

7 Tips For Great Content Marketing In 2017

As we enter 2017, it's more important than ever that content marketing is a big key to SEO success. In our present showcasing atmosphere, where "quality writing is everything," numerous once fruitful SEO rehearses have turned out to be unimportant or ...

source http://patch.com/illinois/chicago/7-tips-great-content-marketing-2017

Tips for Choosing the Ideal SEO Company in Memphis

The need to hire a SEO company arises when your online presence is lost in the ocean of your competitors and you need to get it re-surfaced at the top. The decision of hiring of a professional SEO Company in Memphis comes with another rising question.

source http://www.artipot.com/articles/2043129/tips-for-choosing-the-ideal-seo-company-in-memphis.htm

Thursday 22 December 2016

Tips to Boost Your Online Presence as a Small Business

...a website, you need to make it easy for customers to find you. That’s where search engine optimization (SEO) comes in. Eighty-nine percent of shoppers use search engines to find and compare products and services before spending ... [article continues]

source http://www.sitepronews.com/2016/12/23/tips-to-boost-your-online-presence-as-a-small-business/

101 Quick & Actionable SEO Tips That Are HUGE

...reading the 503 email newsletters you have sitting in your inbox (or in unroll.me). Maybe you have a ton of new SEO client meetings, and you want to drop some SEO knowledge on them. Maybe you want your SEO strategy to look a little... [article continues]

source https://www.searchenginejournal.com/101-quick-seo-tips/180563/

Tips To Consider When Choosing SEO Company Edmonton

...of various types of marketing techniques and what they play. Once you know about this then you have to know that SEO is one of the best marketing techniques that ...

source http://www.artipot.com/articles/2042856/tips-to-consider-when-choosing-seo-company-edmonton.htm

Wednesday 21 December 2016

News Source: 4 Marketing Tips For Small Business Owners In 2017

First, they recommend investing in SEO, or, search engine optimization, and creating a SEO strategy. Second, run experiments and test multiple concepts out for your business. Third, create content such as videos, infographics, blogs, etc that will tie ...

source http://www.vendingmarketwatch.com/news/12289525/news-source-4-marketing-tips-for-small-business-owners-in-2017

2016 Important SEO Patents from Google

paddleboarding_edited

A couple of days ago, Gianluca Fiorelli published a thoughtful look at the Search Industry in past year, and the year to come at Moz titled SEO and Digital Trends in 2017. He included a graphic within that which listed things that he considered important events in the industry, including patents that had been granted in 2016. He listed patents that I had written about in that graphic, but hadn’t linked to them in the post, so I considered doing so, and mentioned in the comments that I likely would. I also wrote a number of posts on the Go Fish Digital Blog, and decided that I would link to some of the ones that were granted in 2016 as well.

Here are the 2016 patents granted to Google that I thought were interesting enough to write about this year, and something about what they do:

How Google May Map a Query to an Entity for Suggestions

Google describes how they might identify and map search suggestions for different entities, by looking at properties associated with those entities.

Answering Featured Snippets Timely, Using Sentence Compression on News

Google describes how they may use News sites as sources for featured snippets, and use algorithms that can create shortened paraphrases to generate answers for those featured snippets.

Google’s Reasonable Surfer Patent Updated

The patent that Google came out with and described how PageRank might be modified by looking at the features and characteristics of links on pages, to understand what seemed to be the most important links was rewritten with a little more emphasis on how important the anchor text in those links appeared to be, and how likely it may be that someone would click upon that link.

Selecting Entities on Sites and Performing Tasks On Them Through Google

This points to the possibility that someone might see an entity on a webpage, be be given an option to interact with that entity, such as being able to make a reservation with a restaurant, or being able to get driving directions to a business.

Machine Learning Inside Google

A patent that describes how Google used machine learning to better perform customer service for their Adwords system.

Ranking Events in Google Search Results

Ranking events in search results could be based upon PageRank and Information Retrieval Scores, but those events could also be ranked based upon how popular entities holding those events might be, and how popular the venues are were they are held. I like ranking based upon the entities and venues more, myself.

Google Patents Context Vectors to Improve Search

A horse might mean an animal to an equestrian, a tool to a carpenter, or an exercise implement to a gymnast; if a search engine counted up the mentions of a horse in a knowledge base under each type of meaning, it could use those numbers to create vectors that could help it index content based upon multiple meanings of words, and use that knowledge to better understand the meanings of queries; resulting in a smarter search system.

Google News Recommendations and the Google Knowledge Base

Google might identify topics and properties of entities from knowledge bases, and use that information to better verify facts on web pages when possibly recommending those pages as “news”.

Google to Use Distance from Mobile Location History for Ranking in Local Search

Local search might start using a distance from your location history than a distance from your desktop computer as a way to rank places that you might find in Google Maps.

About Those Changes to the Google Keyword Planning Tool

A Google patent describe changes to the Keyword Suggestion Planner tool from Google.

Google Glass to Perform Song Recognition, and Play ‘Name that Tune’?

A patent from Google describes how Google Glass could be used to recognize songs and display the lyrics to those songs.

Clustered Entities in Google’s Search Results

Google might try to understand the different entities that appear in a set of search results and cluster those together.

Sentiment as a Ranking Signal for Entities

Rankings of entities that appear in search results could be done based upon the sentiment associated with those entities.

Future Directions for Google Maps?

We are given a view of some possible additions to Google Maps in this patent, including: Carpool matching, Location-based reminders, Recommendations for businesses, Special events triggering alerts.

How Google May Interpret Queries Based on Locations and Entities

Imagine walking up to a restaurant that you don’t know how to pronounce the name of (on a vacation to another country, maybe), and you search using a phone for the word “reviews” to see reviews about it, and the search engine guesses that you mean the restaurant right in front of you.

How Location May Influence Search Results in Google

Businesses that have a local significance to them may be boosted in search results, and places that have a global significance may be demoted in search results.

How Google May Perform Entity Recognition

A patent that describes how an entity identification model might work at Google to help it better recognize entities.

Classifying Queries as Entity Triggering Queries or Description Triggering Queries

Some queries are specifically asking for entities (who directed Star Wars?) while other queries are asking for descriptions (what is Star Wars about?). If Google is able to better classify whether a query is asking for an entity or a description, it can tell if it has given a good answer better.


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source http://feedproxy.google.com/~r/seobythesea/Tesr/~3/j4a0eJltjyI/

The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]

...thing about the popular video-sharing service owned by Google is you can enhance your search engine optimization (SEO) strategy just by adding all relevant details to each video. Optimizing your YouTube channel for SEO is very sim... [article continues]

source https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/

Super SEO Guide Book Bonus

You are going to learn all of these secrets and more in the amazing new course the Super SEO GuideBook! Here are just a few of the awesome things you are going to learn... On Page Tricks To Getting High Rankings- You are going to lear... [article continues]

source https://tripleclicks.com/detail?item=110194

News Source: 4 Marketing Tips For Small Business Owners In 2017

First, they recommend investing in SEO, or, search engine optimization, and creating a SEO strategy. Second, run experiments and test multiple concepts out for your business. Third, create content such as videos, infographics, blogs, etc that will tie ...

source http://www.vendingmarketwatch.com/news/12289525/news-source-4-marketing-tips-for-small-business-owners-in-2017

A Complete Guide To Make Your Drupal Website User Friendly

For instance, you can create an e-store on your basic site by deploying an e-commerce module in the future. It is SEO friendly and also offers a variety of SEO modules, enabling you to get your site in top search engine rankings. Drupal has got great ...

source http://www.rswebsols.com/tutorials/drupal/guide-drupal-website-user-friendly

Savvy strategies: One year of tech tips from our writers

1) Utilize the power of public professional directories. Being added to professional organization or media directories such as baltimoretech.org or technical.ly/directory are great ways to boost SEO. 2) What does your Twitter profile reflect? Twitter ...

source http://thedailyrecord.com/2016/12/21/savvy-strategies-one-year-of-tech-tips-from-our-writers/

The Insider’s Guide of PrestaShop About Top 6 Software Extension Module

...for you to be on Google’s (or whatever search engine for that matter) search result’s page, you need SEO or search engine optimization. Two of the most well-known add-ons for this specific matter are the PrestaShop SEO man... [article continues]

source http://techniblogic.com/the-insiders-guide-of-prestashop-about-top-6-software-extension-module/

The Insider’s Guide of PrestaShop About Top 6 Software Extension Module

...for you to be on Google’s (or whatever search engine for that matter) search result’s page, you need SEO or search engine optimization. Two of the most well-known add-ons for this specific matter are the PrestaShop SEO man... [article continues]

source http://techniblogic.com/the-insiders-guide-of-prestashop-about-top-6-software-extension-module/

The Insider’s Guide of PrestaShop About Top 6 Software Extension Module

...for you to be on Google’s (or whatever search engine for that matter) search result’s page, you need SEO or search engine optimization. Two of the most well-known add-ons for this specific matter are the PrestaShop SEO man... [article continues]

source http://techniblogic.com/the-insiders-guide-of-prestashop-about-top-6-software-extension-module/

The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]

...thing about the popular video-sharing service owned by Google is you can enhance your search engine optimization (SEO) strategy just by adding all relevant details to each video. Optimizing your YouTube channel for SEO is very sim... [article continues]

source https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/

Tuesday 20 December 2016

YouTube SEO Guide

Geoffrey R Crawford has written 2 articles for PromotionWorld. View all articles by Geoffrey R Crawford... It's no secret that YouTube generates a ton of traffic. That’s why in this article we will discuss 3 main elements t... [article continues]

source http://www.promotionworld.com/se/articles/article/161221-youtube-seo-guide

The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]

...thing about the popular video-sharing service owned by Google is you can enhance your search engine optimization (SEO) strategy just by adding all relevant details to each video. Optimizing your YouTube channel for SEO is very sim... [article continues]

source https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/

Newbie’s guide to SEO in 2017

Before you even realized it, Christmas is peeping over the horizon and it is the season for festivities, fervent shopping and yearend holidays. Seems like 2016 had just begun and we are already on the verge of the yearend. Digital marketers are already ...

source http://asiavirtualsolutions.com/newbies-guide-to-seo-in-2017/

The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]

...thing about the popular video-sharing service owned by Google is you can enhance your search engine optimization (SEO) strategy just by adding all relevant details to each video. Optimizing your YouTube channel for SEO is very sim... [article continues]

source https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/

The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]

...thing about the popular video-sharing service owned by Google is you can enhance your search engine optimization (SEO) strategy just by adding all relevant details to each video. Optimizing your YouTube channel for SEO is very sim... [article continues]

source https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/

7 Tips For Mastering Google's Local SEO Algorithm

Forget everything you think you know about Google's local SEO algorithm. Here's the latest on how to gain visibility through local search. Are you tired of seeing your website rank on page five of Google for your target keywords? Wouldn't you prefer to ...

source http://patch.com/illinois/naperville/7-tips-mastering-googles-local-seo-algorithm

The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]

...thing about the popular video-sharing service owned by Google is you can enhance your search engine optimization (SEO) strategy just by adding all relevant details to each video. Optimizing your YouTube channel for SEO is very sim... [article continues]

source https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/

The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]

...thing about the popular video-sharing service owned by Google is you can enhance your search engine optimization (SEO) strategy just by adding all relevant details to each video. Optimizing your YouTube channel for SEO is very sim... [article continues]

source https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/

The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]

...thing about the popular video-sharing service owned by Google is you can enhance your search engine optimization (SEO) strategy just by adding all relevant details to each video. Optimizing your YouTube channel for SEO is very sim... [article continues]

source https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/

Monday 19 December 2016

The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]

...thing about the popular video-sharing service owned by Google is you can enhance your search engine optimization (SEO) strategy just by adding all relevant details to each video. Optimizing your YouTube channel for SEO is very sim... [article continues]

source https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/

The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]

...thing about the popular video-sharing service owned by Google is you can enhance your search engine optimization (SEO) strategy just by adding all relevant details to each video. Optimizing your YouTube channel for SEO is very sim... [article continues]

source https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/

The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]

...thing about the popular video-sharing service owned by Google is you can enhance your search engine optimization (SEO) strategy just by adding all relevant details to each video. Optimizing your YouTube channel for SEO is very sim... [article continues]

source https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/

7 Content Marketing Tips for First-Time Bloggers

These days, content marketing skills and SEO skills seem to be converging into one and as any clued-up SEO practitioner will tell you – long tail keywords bring you relevant traffic. Let’s say your website sells coffe... [article continues]

source http://www.blogherald.com/2016/12/19/content-marketing-tips-for-first-time-bloggers/

The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]

...thing about the popular video-sharing service owned by Google is you can enhance your search engine optimization (SEO) strategy just by adding all relevant details to each video. Optimizing your YouTube channel for SEO is very sim... [article continues]

source https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/

7 Content Marketing Tips for First-Time Bloggers

These days, content marketing skills and SEO skills seem to be converging into one and as any clued-up SEO practitioner will tell you – long tail keywords bring you relevant traffic. Let’s say your website sells coffe... [article continues]

source http://www.blogherald.com/2016/12/19/content-marketing-tips-for-first-time-bloggers/

A New Search Results Evaluation Model from Google

Search Results (SERPS) are no longer about showing pages that are ordered by rankings for a query term. A Google paper shows us a different way of thinking about them in our age of structured Snippets and featured snippets mixed with URL search results. The paper is:

Incorporating Clicks, Attention and Satisfaction into a
Search Engine Result Page Evaluation Model
by Aleksandr Chuklin, Google Research Europe & University of Amsterdam and Maarten de Rijke, University of Amsterdam

Search engine results have gone through some significant changes over the past couple of years. A paper from the CIKM’16 conference in October 24-28, 2016, recently published on the Research at Google pages describes some of the user behavior that may take place around search results. The benefit that the paper brings us is that it describes:

In this paper we propose a model of user behavior on a SERP that jointly captures click behavior, user attention and satisfaction, the CAS model, and demonstrate that it gives more accurate predictions of user actions and self-reported satisfaction than existing models based on clicks alone.

Good Abandonment

Sometimes people search and expect to find answers to their questions in search results. In these days of features snippets, that may happen more frequently than when answers might just happen to appear in snippets for pages featured in results. So, sometimes a set of SERPS can answer questions without any clicks.

This paper doesn’t describe the idea of entity metrics, but it reminds me of how the Google patent about them presented SERPS in a way that was different that just a presentation of URLs that were ordered based upon IR and PageRank scores. It’s recommended reading:

Structured Data & The SERPs: What Google’s Patents Tell Us About Ranking In Universal Search

There are different reasons why some pages or entities show up in search results than just a rank, and they can have value.

Back seven years ago, I wrote about a paper from Google and Yahoo researchers that talked about satisfaction with search results titled, Evaluating the Relevancy of Search Results Based upon Position. That one focused more on the importance of where results were ranking in search results. There are possibly other things to consider these days.

Like the idea that a searcher might find an answer to their question and not have to click through to a page to find their answer, which can save them time and effort in finding pages pointed out by search results. That would be a case of “good abandonment.”

Click Models

This new paper also talks about user clicks being a sign of possible satisfaction. Very different from the kind of biometric satisfaction that I wrote about in, Satisfaction a Future Ranking Signal in Google Search Results?.

This paper instead talks about a Clicks, Attention, and Satisfaction (CAS) model. It provides some information about each of those things, in the context of human raters that might interact with search results.

The paper tells us about some of the crowdsourcing approaches used with human evaluators, including a glimpse at some questions asked to determine the relevance of results:

Crowdsourcing Direct Relevance

Takeaways

The model described to evaluate search results doesn’t tell you about how to show up in search results or rank higher, but it does tell us about how search results are changing and evolving. Search engines are trying to better understand when results might answer the questions posed by searchers in search results. They also tell us that they are using human evaluators to better understand how relevant search results might be and how satisfied searchers might be with the search engine.


Copyright © 2016 SEO by the Sea. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at may be guilty of copyright infringement. Please contact SEO by the Sea, so we can take appropriate action immediately.
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The post A New Search Results Evaluation Model from Google appeared first on SEO by the Sea.



source http://feedproxy.google.com/~r/seobythesea/Tesr/~3/u8cnGWwfhm4/

5 SEO Tips to Drive Traffic to Your Blog

Great job – you’ve written a blog and are ready to share it with the world. Now all you need to do is cut and paste it into your website’s backend – right? Not so fast! Always, always make sure to optimize you... [article continues]

source http://www.business2community.com/seo/5-seo-tips-drive-traffic-blog-01735497

The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]

...thing about the popular video-sharing service owned by Google is you can enhance your search engine optimization (SEO) strategy just by adding all relevant details to each video. Optimizing your YouTube channel for SEO is very sim... [article continues]

source https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/

The Guide to Earning New Business with Your Real Estate Video Marketing [Ebook]

...thing about the popular video-sharing service owned by Google is you can enhance your search engine optimization (SEO) strategy just by adding all relevant details to each video. Optimizing your YouTube channel for SEO is very sim... [article continues]

source https://placester.com/real-estate-marketing-academy/real-estate-video-marketing-ebook/

Top SEO Tips Every WordPress Website Should Embrace

Having your pages indexed is the most important thing for any website owner. Another critical WordPress SEO tip is capitalizing on the media settings. To make the most out of media settings, it is advisable to customize all the available image options ...

source http://www.business2community.com/seo/top-seo-tips-every-wordpress-website-embrace-01727965

A Guide to WordPress Theme Frameworks (And Why You Should Use Them)

...website and customizing a theme – not to mention staying on top of security and Search Engine Optimization (SEO) – isn’t always a cakewalk. Simply put, theme frameworks are akin to a starter culture. They feature es... [article continues]

source https://torquemag.io/2016/12/guide-wordpress-theme-frameworks/

6 SEO Tips for Local Small-Business Owners

For a small business, the perfect search engine optimization (SEO) is an elusive dream. Years of hard work on online and offline SEO can go in vain with one change in the algorithm by Google. Google constantly makes changes in it... [article continues]

source http://www.lifehack.org/507506/6-seo-tips-for-local-small-business-owners

Saturday 17 December 2016

The Small Business Guide To SEO (Search Engine Optimization) in 2017

If you’re moving slowly or have yet to implement search engine optimization (SEO) strategies, you’re falling behind your competitors. 93 percent of online experiences begin with search. Here are the top ten things you ca... [article continues]

source http://www.bizsugar.com/Marketing/the-small-business-guide-to-seo-search-engine-optimization-in-2017-/

Friday 16 December 2016

HTML5 semantic elements and Webflow: the essential guide

Semantics tags have many benefits beyond pure efficiency and SEO. They help us build better site structures, and more importantly, they can seriously improve websites’ accessibility. And if you’re “not too concerned&rdquo... [article continues]

source https://webflow.com/blog/html5-semantic-elements-and-webflow-the-essential-guide

A Step-by-Step Guide to Using Google Search Console Like a Boss

Killing it at SEO requires that you use a lot of different tools. There’s SEO software, apps, analytics, and so on. But in my opinion, one of the most helpful tools, pound for pound, is Google Search Console. Formerly known a... [article continues]

source https://www.quicksprout.com/2016/12/16/a-step-by-step-guide-to-using-google-search-console-like-a-boss/

A Year-Round Guide to Maintaining Holiday Sales Traffic

Before I get into what a Sales SEO Strategy is and how it is best used, let’s talk about holidays and sales. With Black Friday and Cyber Monday past and the holiday season here, it is the perfect time to think about post-sales... [article continues]

source https://www.searchenginejournal.com/sales-seo-strategy-an-approach-to-impacting-sales-traction/180455/

User Friendly On-Page SEO: A Short Guide

On-page SEO is all about how well your website responds to Google ranking factors. And by your website, we mean exclusively your website – everything from your URL and your metadata, to your content, keywords and images. What'... [article continues]

source http://www.searchenginepeople.com/blog/on-page-seo-101.html

SEO Copywriting: Tips & Secrets of a 10-Year Professional Writer

Here are just a few of the thousands -- yes, really, thousands-- of things I’ve written and published in my life: In fact, the last time I took stock, I’d written and published close to 1,500 articles on various websites... [article continues]

source https://www.authorityhacker.com/seo-copywriting/

A Year-Round Guide to Maintaining Holiday Sales Traffic

Before I get into what a Sales SEO Strategy is and how it is best used, let’s talk about holidays and sales. With Black Friday and Cyber Monday past and the holiday season here, it is the perfect time to think about post-sales... [article continues]

source https://www.searchenginejournal.com/sales-seo-strategy-an-approach-to-impacting-sales-traction/180455/

Why The Traditional Rules Of Writing Still Matter: 5 Content Creation Tips

Founder of LSEO, a full-service SEO company, and co-founder of APPEK Mobile Apps, a mobile app development agency. Over the past two decades, digital content needs have transformed tremendously. With the switch around the turn of the century towards ...

source http://www.forbes.com/sites/forbesagencycouncil/2016/12/16/why-the-traditional-rules-of-writing-still-matter-5-content-creation-tips/

Thursday 15 December 2016

A CMO’s Guide to Hiring Freelance Writers

...month (to total 10,000 words each month) on topics related to: industry news, social media marketing, PPC, SEM, SEO, and content marketing. The writer will collaborate with ...

source http://www.chiefmarketer.com/a-cmos-guide-to-hiring-freelance-writers/

A CMO’s Guide to Hiring Freelance Writers

...month (to total 10,000 words each month) on topics related to: industry news, social media marketing, PPC, SEM, SEO, and content marketing. The writer will collaborate with ...

source http://www.chiefmarketer.com/a-cmos-guide-to-hiring-freelance-writers/

12 Local SEO Tips From SEO Agency Founders

"Citations can be structured, like on Yelp, or unstructured, such as in a news article. But what I’m looking for is to make sure they’re all accurate, up-to-date and consistent. This is important because search engine... [article continues]

source https://www.entrepreneur.com/article/284523

9 Tips for Artists Looking for More Search Visibility

The Search Engine Optimization (SEO) Advantage Search engine optimization (SEO) is one of the best strategies for additional visibility, and that goes for artists, too. It's fairly inexpensive, especially when compared to outrigh... [article continues]

source http://www.searchengineguide.com/jayson-demers/9-tips-for-artists-looking-for-more-sear.php

16 Search Engine Optimization Tips That Are Future Proof

For examples, if you try to rank for the keyword “SEO”, you will find out the hard way that there are millions of others trying to rank for that and the odds of you getting on page one are not great. But, if you instea... [article continues]

source http://selfmadesuccess.com/search-engine-optimization-tips/

Wednesday 14 December 2016

The Ultimate Guide to App Store Optimization for Localized Apps

...peril. As you’ve guessed by now, App Store Optimization (ASO) is a lot like Search Engine Optimization (SEO). The main common thread between the two lies in the concept of content optimization. You want to ...

source https://phraseapp.com/blog/posts/app-localization-the-ultimate-guide-to-app-store-optimization/

5 Essential Local SEO Tips for Businesses with Multiple Locations

Local search engine optimization (SEO) is considered one of the most effective traffic and purchase drivers for businesses of all kinds and sizes. Done right, it can help a company attract customers without spending thousands of dollars in traditional ...

source http://www.reviewtrackers.com/local-seo-multiple-locations/

Tips for Creating Your Small Business Website

If not, it’s time to start using search engine optimization, or SEO, to help your business website stand out from the crowd. By creating relevant keywords and placing those keywords in original content, like blog posts, you’l... [article continues]

source http://www.andysowards.com/blog/2016/creating-small-business-website-tips/

Alphabet : 10 tips to improve insurance agency SEO

Effective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads and increase the health and credibility of your insurance website. Let’s review these top 10 tips when it comes to improving your ...

source http://www.4-traders.com/ALPHABET-INC-24203373/news/Alphabet-10-tips-to-improve-insurance-agency-SEO-23552535/

7 Tips for the Print-to-Digital Writer

...I was working concurrently on a direct-mail letter for life insurance, a blog post on veterans’ issues and SEO content for an apparel website. As I wrote, I had the chance to stop and think about the similarities and ...

source http://www.targetmarketingmag.com/article/7-tips-for-the-print-to-digital-writer/

10 tips to improve insurance agency SEO

"If you build it, they will come" doesn't work on the internet. Here are 10 SEO tips to drive traffic to your site. (Photo: iStock) Effective insurance agency search engine optimization can help drive traffic to your website, generate inbound leads and ...

source http://www.lifehealthpro.com/2016/12/14/10-tips-to-improve-insurance-agency-seo

Tuesday 13 December 2016

5 SEO tips for JavaScripters

I recently spent some time diving back into SEO for a project and thought I would share some of the learnings I found. I always run these types of articles by a few people to see if they would find it helpful and most of them said they knew very little ...

source http://joshowens.me/5-seo-tips-for-javascripters/

Tips To The Kinds Of Businesses You Can Start Online

Persuade potential clients with a painstakingly created and far-reaching portfolio. You'll additionally need to concentrate some SEO procedures so that your plans are cordial to internet searchers and clients. SEO Expert The SEO scene is continually ...

source http://www.whizvilla.com/2016/12/tips-to-kinds-of-businesses-you-can.html

Tips for Bouncing Back From a Google Penalty

...its calculation and giving clients the most ideal query items. Now, site proprietors mixed about, searching for SEO administrations to help their organization get again into the great graces of Google. Nobody was saved from these .... [article continues]

source http://www.whizvilla.com/2016/12/Tips-n-tricks-to-revive-from-google-panda-and-penguin-penalty.html

3 Tips to Boost Your Online Presence for More Business

2. Make Effective Use of SEO — Often the first place that potential customers will turn when they have a question or a problem to solve is to check a search engine. You want them to be able to find your answer as quickly and easily as possible.

source http://www.promotionworld.com/se/articles/article/161213-3-tips-boost-your-online-presence-more-business

Monday 12 December 2016

Limited Budget? Guide To Getting More Visitors To Your Site Without Spending A Dime

1. Get Your Site Optimized for SEO. One of the common mistakes people do is to fail to optimize their websites. If you are not privy to this at the point of designing your site, get someone who can do the job and optimize the web pages at no added cost.

source http://www.youngupstarts.com/2016/12/13/limited-budget-guide-to-getting-more-visitors-to-your-site-without-spending-a-dime/

Five SEO Tips To Maximize Your Radio Ad ROI

...Established in 2009, Boostability was founded on a simple business model: to create affordable and effective SEO for the small business marketplace. And it’s worked. Today, Boostability ...

source http://rainnews.com/five-seo-tips-to-maximize-your-radio-ad-roi/

7 Tips for Content Marketing Success in 2017

In our current marketing climate, where “content is king,” many once successful SEO practices have become irrelevant or damaging to one’s site in light of improvements to Google’s ranking algorithm. Once upo... [article continues]

source http://www.business.com/marketing/eric-samson-7-tips-for-content-marketing-success/

7 Tips for Content Marketing Success in 2017

In our current marketing climate, where “content is king,” many once successful SEO practices have become irrelevant or damaging to one’s site in light of improvements to Google’s ranking algorithm. Once upo... [article continues]

source http://www.business.com/marketing/eric-samson-7-tips-for-content-marketing-success/

4 Quick Tips for E-Commerce Sites to Capture Holiday Traffic

If you work for an e-commerce brand, in many cases the development teams have placed a hold on any new SEO or development requests. So what do you do? How can you make the most of the job searchers looking for information on what’... [article continues]

source http://www.business.com/online-marketing/holly-miller-tips-for-e-com-sites-to-capture-holiday-traffic/

A (technical) SEO’s Guide to Emoji’s

At this very moment in time, somewhere in a skyscraper in NYC or San Francisco there is a team of 10 or more highly paid marketers talking about an emoji campaign for a Fortune 500 company. Emojis are part of multi-million dollar a... [article continues]

source http://www.elite-strategies.com/seo-guide-emoji/

A (technical) SEO’s Guide to Emoji’s

At this very moment in time, somewhere in a skyscraper in NYC or San Francisco there is a team of 10 or more highly paid marketers talking about an emoji campaign for a Fortune 500 company. Emojis are part of multi-million dollar a... [article continues]

source http://www.elite-strategies.com/seo-guide-emoji/

A (technical) SEO’s Guide to Emoji’s

At this very moment in time, somewhere in a skyscraper in NYC or San Francisco there is a team of 10 or more highly paid marketers talking about an emoji campaign for a Fortune 500 company. Emojis are part of multi-million dollar a... [article continues]

source http://www.elite-strategies.com/seo-guide-emoji/

A (technical) SEO’s Guide to Emoji’s

At this very moment in time, somewhere in a skyscraper in NYC or San Francisco there is a team of 10 or more highly paid marketers talking about an emoji campaign for a Fortune 500 company. Emojis are part of multi-million dollar a... [article continues]

source http://www.elite-strategies.com/seo-guide-emoji/

Sunday 11 December 2016

Google Acquires Eye Tracking Startup Eyefluence and its Technology

Top Link Building Tips for SEO Success in 2017

Despite what some people believe neither SEO nor link building is dead. They are both very much alive and kicking. SEO seems dead to only those people who have not been successful in adapting to the dynamic and constantly changin... [article continues]

source http://negosentro.com/top-link-building-tips-for-seo-success-in-2017/

Saturday 10 December 2016

A comprehensive guide for starting the successful ecommerce website

Do small SEO for product planning, analyze the competitors in location vise and select few of the interesting product idea which trending right now using tools like Google trends Once you dig up with the idea about what you are going to sell online ...

source http://technofaq.org/posts/2016/12/a-comprehensive-guide-for-starting-the-successful-ecommerce-website/

A comprehensive guide for starting the successful ecommerce website

Do small SEO for product planning, analyze the competitors in location vise and select few of the interesting product idea which trending right now using tools like Google trends Once you dig up with the idea about what you are going to sell online ...

source http://technofaq.org/posts/2016/12/a-comprehensive-guide-for-starting-the-successful-ecommerce-website/

Friday 9 December 2016

Tips on Change in SEO Services for Business Owners and Internet Marketing Firms

Online sales are growing and so as SEO is growing too. Search engine optimisation is now became main business with website development. As Without SEO web site is not that important. People will not visit website until it comes in to search engine results.

source http://internetdo.com/internet/tips-on-change-in-seo-services-for-business-owners-and-internet-marketing-firms.html

8 E-Commerce Website Tips For The Holiday Season

After all, they’re the ones that can make or break your holiday season. 6. Create themed SEO pages. If you’ve got your own site, try creating a special holiday landing page to place all of your relevant deals. It’... [article continues]

source http://www.business.com/sales-and-marketing/alex-wolk-holiday-ecommerce-website-tips/

Tips for SEO to enhance online presence

Search engine optimization (SEO) helps your business achieve and maintain preferred positions within search engines such as Google, Bing and Yahoo. Having a well-optimized, keyword-dense and well-marketed website is important in achievin... [article continues]

source http://westfaironline.com/83983/tips-for-seo-to-enhance-online-presence/

Guide to Root OnePlus 3T and Install TWRP

Tushar Patil is Tech Blogger and Gamer, who love's to write about Android, Blogging, SEO, WordPress, Software, Gadgets, Computers, Windows, Internet & Web and Games. Tushar Patil lives in Mumbai, India. And the founder of Tech Rekon.

source http://www.techrekon.net/how-to-root-oneplus-3t-and-install-twrp/

Basic Guide To Understanding What The Use Of Keywords Is In An SEO Strategy In Salisbury

When you look at the different SEO Services being applied by various businesses in Salisbury you would find that the term keywords is highlighted in each and every case. This is because in order you understand the basic of the subject of Search Engine ...

source http://www.artipot.com/articles/2040169/basic-guide-to-understanding-what-the-use-of-keywords-is-in-an-seo-strategy-in-salisbury.htm

Thursday 8 December 2016

Ultimate Guide to WordPress Migrations and SEO: Post-Migration Tasks and Testing

...and if not, here’s how). But it’s important to be aware of the possible fall-out and impacts on your SEO. This is part two of a two-part series on ...

source https://premium.wpmudev.org/blog/wordpress-migrations-seo-post-migration-tasks-testing/

Customer Data Management: A Beginner’s Guide

...every day, and Hubspot helps them get discovered. Hubspot has the power to help you maximize your content’s SEO, post content to social media channels, collect data from site visitors, construct calls to ...

source http://customerthink.com/customer-data-management-a-beginners-guide/

30 Tips On Using Google Apps for SEO Nerds and Marketers

The toolbox helps to aggregate all data into one place. It allows you to pull data from sources such as Google Analytics, SEOmoz, Majestic SEO and Twitter. It’s spreadsheet based, so it’s not confusing to use. Content Strateg... [article continues]

source https://marketinginsidergroup.com/search-marketing/30-tips-using-google-apps-seo-nerds-marketers/

Healthcare Marketing: Google’s Guide to Patient Recruitment

So, what tactics should you use to take advantage of those searches? Local SEO and call-only ads, provided by Google Adwords, are a good place to start. Local SEO involves checking the consistency of existing citations, which are onlin... [article continues]

source https://marketinginsidergroup.com/strategy/healthcare-marketing-googles-guide-patient-recruitment/

Marketers Guide To Facebook Messenger Bots

You can read the full content here. Get Email Updates & YouTube SEO Checklist Chrome Extension! Receive Email When We Publish New Content & Get Access To Our 35 YouTube SEO Ranking Factors Checklist Chrome Extension! We will neve... [article continues]

source http://imsoup.com/14164/marketers-guide-to-facebook-messenger-bots/

Wednesday 7 December 2016

3 Helpful Tips for New and Ambitious Real Estate Agents

In your location, it can be fairly easy to outrank other real estate agents with just a basic SEO (search engine optimization) strategy. Once your website is up and running, use a website SEO analysis tool to determine what your competitor... [article continues]

source http://realtybiznews.com/3-helpful-tips-for-new-and-ambitious-real-estate-agents/98736318/

Why VSLs are the Fastest Way to Build a Six Figure Business (SEO agencies hate me for sharing this advice)

If you’re happy spending thousands on SEO, social media marketing or ‘branding’ each month with very little to show for it, read no further. Because I’m about to reveal how six figure businesses can be buil... [article continues]

source http://copywriterscrucible.com/vsls-fastest-way-build-six-figure-business-seo-agencies-hate-sharing-advice/

Tuesday 6 December 2016

Internet Marketing Company, fishbat, Discusses 4 Tips for Using LinkedIn's Endorsements

NEW YORK, Dec. 6, 2016 /PRNewswire-iReach/ -- fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help ...

source http://www.ireachcontent.com/news-releases/internet-marketing-company-fishbat-discusses-4-tips-for-using-linkedins-endorsements-605029556.html

Internet Marketing Company, fishbat, Discusses 4 Tips for Using LinkedIn's Endorsements

NEW YORK, Dec. 6, 2016 /PRNewswire-iReach/ -- fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help ...

source http://www.ireachcontent.com/news-releases/internet-marketing-company-fishbat-discusses-4-tips-for-using-linkedins-endorsements-605029556.html

Internet Marketing Company, fishbat, Discusses 4 Tips for Using LinkedIn's Endorsements

NEW YORK, Dec. 6, 2016 /PRNewswire-iReach/ -- fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help ...

source http://www.ireachcontent.com/news-releases/internet-marketing-company-fishbat-discusses-4-tips-for-using-linkedins-endorsements-605029556.html

Internet Marketing Company, fishbat, Discusses 4 Tips for Using LinkedIn's Endorsements

NEW YORK, Dec. 6, 2016 /PRNewswire-iReach/ -- fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help ...

source http://www.ireachcontent.com/news-releases/internet-marketing-company-fishbat-discusses-4-tips-for-using-linkedins-endorsements-605029556.html

10 Tips for Structuring URLs

Entrepreneurs and merchants spend weeks and months to come up with a creative domain name that is in accordance with the SEO practices and fulfill their business requirements as well. SEO has become a mandatory part of marketing, promotion and reaching ...

source http://www.instantshift.com/2016/12/06/url-structuring-tips/

8 Tips for a Simplified Local SEO Strategy in the New Year

It’s around this time that we resolve to do things just a little bit better than the year before. By mid-January, most of these resolutions have fallen to the wayside as they are too hard to consistently do. Often, the smartes... [article continues]

source https://searchenginewatch.com/2016/12/06/8-tips-for-a-simplified-local-seo-strategy-in-the-new-year/

9 SEO Tips for a Successful Site Migration or Re-design

Site migration or a re-design could mean a number of different things. New look, new content, new URLs, new CMS, different domain or new hosting. Whatever the case may be, in terms of search engine optimisation (SEO) your strategy for handling the ...

source http://www.receptional.com/blog/9-seo-tips-site-migration-redesign

Monday 5 December 2016

Tips for Leads Convert Content Writing for Perfect SEO

Hello, friends nowadays content is very important and not just promotion you need to convert your leads too by your content. It is very good part is SEO too. I want to discuss that bellow. Hope it is very useful for friends. High-Quality Content : High ...

source http://www.warriorforum.com/search-engine-optimization/1240002-tips-leads-convert-content-writing-perfect-seo.html?view=classic

Burkfield’s Pro Tips On Home Appliance Marketing And Advertising

...within a certain geographical area. Another way of getting your website to the top is Search Engine Optimization (SEO). Search engines use complex operations to determine the rank of websites and order them ...

source http://www.noobpreneur.com/2016/12/05/burkfields-pro-tips-on-home-appliance-marketing-and-advertising/

The Ultimate Guide to YouTube SEO Success #semrushchat

It’s no longer a secret that YouTube is the world’s second largest search engine. With over a billion users, YouTube is a source of traffic with almost limitless potential. But the problem is, it’s a very crowde... [article continues]

source https://www.semrush.com/blog/the-ultimate-guide-to-youtube-seo-success-semrushchat/

8 Fundamental WordPress SEO Tips for Agencies

You’ve built a beautiful, custom site for your client leveraging WordPress’ unique capabilities. The client is ecstatic about their new site and the feedback they’re receiving from customers is positive. But wha... [article continues]

source https://pagely.com/blog/2016/12/8-fundamental-wordpress-seo-tips-agencies/

Burkfield’s Pro Tips On Home Appliance Marketing And Advertising

...within a certain geographical area. Another way of getting your website to the top is Search Engine Optimization (SEO). Search engines use complex operations to determine the rank of websites and order them ...

source http://www.noobpreneur.com/2016/12/05/burkfields-pro-tips-on-home-appliance-marketing-and-advertising/

7 Tips To Master SEO Basics For Editorial

If you want your content production efforts to succeed online, you can’t do it without the help of SEO. However, it takes some skill and strategy to leverage this powerful process, but if you follow these 7 tips to master SE... [article continues]

source http://www.forbes.com/sites/denispinsky/2016/12/05/editorial-seo/

Burkfield’s Pro Tips On Home Appliance Marketing And Advertising

...within a certain geographical area. Another way of getting your website to the top is Search Engine Optimization (SEO). Search engines use complex operations to determine the rank of websites and order them ...

source http://www.noobpreneur.com/2016/12/05/burkfields-pro-tips-on-home-appliance-marketing-and-advertising/

An 8-Step Guide To Submit Your eLearning Event

...feature clips from past eLearning events or images of your guest speakers. Here are 3 useful tips to improve the SEO of your eLearning event: a. Do Your Keyword Research Use the Google keyword tool to find the best words and ...

source https://elearningindustry.com/8-step-guide-submit-elearning-event

Sunday 4 December 2016

An 8-Step Guide To Submit Your eLearning Event

...feature clips from past eLearning events or images of your guest speakers. Here are 3 useful tips to improve the SEO of your eLearning event: a. Do Your Keyword Research Use the Google keyword tool to find the best words and ...

source https://elearningindustry.com/8-step-guide-submit-elearning-event

Answering Featured Snippets Timely, Using Sentence Compression on News

A couple of Augusts ago, I went to a Semantic Business and Technology conference where the head of Yahoo’s Knowledge Graph, Nicolas Torzec, discussed how updates took place to the knowledge graph when some earth-shaking event took place. He told us that they were manually editing information in that knowledge graph. Upon hearing that, I thought it seemed like an area that could have used a machine learning element to it, to automate it to keep it up to date.

Another place that would benefit from machine learning would be generating featured snippets that answer questions people might ask at Google, and it appears that they thought it might be useful there, too. A Wired Magazine article from Monday describes how those featured snippets might be generated:

Google’s Hand-Fed AI Now Gives Answers, Not Just Search Results

At the heart of this approach is the crawling of a data store of news articles and other sources, with the help of a “massive team of PhD linguists it calls Pygmalion”, and the use of algorithms that are referred to as “sentence compression” algorithms that might generate answers to questions from sources such as that news source.

Curious, I went in search of patents from Google that used “sentence compression” algorithms, and I found one:

Methods and apparatus related to sentence compression
Inventors: Ekaterina Filippova and Yasemin Altun
Assigned to: Google
US Patent 9,336,186
Granted: May 10, 2016
Filed: October 10, 2013

Abstract

Methods and apparatus related to sentence compression. Some implementations are generally directed toward generating a corpus of extractive compressions and associated sentences based on a set of headline, sentence pairs from documents. Some implementations are generally directed toward utilizing a corpus of sentences and associated sentence compressions in training a supervised compression system. Some implementations are generally directed toward determining a compression of a sentence based on edge weights for edges of the sentence that are determined based on weights of features associated with the edges.

The patent doesn’t mention featured snippets, but it does mention paraphrasing sentences in a data store of titles and sentences from a news source:

The documents from which the set of headline, sentence pairs is determined may be news story documents. In some of those implementations, for each of the headline, sentence pairs the sentence is a first sentence of the respective document.

Determining the set of headline, sentence pairs of the set may include: determining non-conforming headline, sentence pairs from a larger set of headline, sentence pairs; and omitting the non-conforming headline, sentence pairs from the set of headline, sentence pairs. Determining non-conforming headline, sentence pairs may include determining the non-conforming sentence pairs as those that satisfy one or more of the following conditions: the headline is less than a headline threshold number of terms, the sentence is less than a sentence threshold number of terms, the headline does not include a verb, and the headline includes one or more of a noun, verb, adjective, and adverb whose lemma does not appear in the sentence.

I had hoped to find more that discussed how this algorithm might be used in the generation of featured snippets, but it didn’t provide many details on that aspect of how these algorithms might be used. It does appear to be based on natural language processing. and I went looking at Google whitepapers to see if I could find more. I found a paper that looked related. On a Research at Google page for the paper Overcoming the Lack of Parallel Data in Sentence Compression they tell us is “A subset of the described data (10,000 sentence & extracted headlines pairs, with source URL and annotations) is available for download.”

That data for download includes sentences from news articles that have been tagged as different parts of speech. It looks like a lot of work, but it appears to be done in a way that does take advantage of automate processes that can keep such information up to date.

This appears to be how terms such as “sentence compression” become relevant to what SEOs do.


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Ranking Events in Google Search Results

This summer, Google was granted a patent that describes how the search engine might rank events based upon data that might indicate the popularity of those events, without relying on things such as the number of links pointed to pages about those events. The patent involves ranking events that occur in physical locations.

Examples of the kinds of events talked about in this patent include such things as music concerts, art exhibits, and athletic contests, all happening for specified periods of times at specified physical locations, such as concert halls, galleries, stadiums, or museums.

Since many events in a geographic region can happen at the same time or at overlapping times, interested individuals may at times find it difficult to determine which events to attend. For example, individuals may be unaware that events of interest are scheduled to occur or may have difficulty identifying the most interesting events when multiple events are occurring.

The patent lays out a general process flow to describe how the method in the patent works to rank events. It starts with receiving data about a physical location, and events taking place there during a certain time period, and computing signal scores for those events based upon things such as a mention of the event and a popularity score for the event based upon those signal scores.

Signal Scores for Events

Additional signals for ranking events can include: 1) generating an initial ranking of events based on the popularity scores; 2) computing a respective modified popularity score for each of the events based on the initial ranking, and 3) generating the ranking of events occurring in the physical location by ranking the events according to the modified popularity scores.

The patent describes the process of computing a popularity score for events, including: 1) obtaining information about a category for each event; 2) computing demotion values for each of the events, which is based on higher ranked events in the same category and 3) generating the respective modified popularity score for each event by applying the demotion value for the event to the popularity score for the event.

Computing a first signal score for the event can include: 1) determining, of the Internet sites including at least one mention of the event, a number that have been classified as ticket selling sites; and 2) computing the first signal score based at least in part on the count of Internet sites including at least one mention of the event and the number that have been classified as ticket selling sites.

Computing a plurality of signal scores for each of the events can also include: 1) determining whether the event has an official web page; when the event has an official web page, 2) determining a peak number of user selections of the official web page over a predetermined duration of time; 3) determining a measure of relevance of the official web page to the event; and 4) computing a second signal score of the plurality of signal scores for the event based at least in part on the peak number of user selections and the relevance measure.

Other signal score factors for events can include: 1) obtaining data identifying one or more entities that are relevant to the event; 2) determining a measure of global popularity of each of the entities; and 3) computing a third signal score of the plurality of signal scores for the event based at least in part on the measures of global popularity of the entities that are relevant to the event.

Additional signal scores can also include: 1) obtaining data identifying one or more event categories that are relevant to the event; 2) determining whether any of the event categories that are relevant to the event have been classified as promoted or demoted categories; and 3) computing a fourth signal score of the plurality of signal scores for the event based at least in part on whether any of the event categories have been classified as promoted or demoted categories.

More signal scores may include: 1) obtaining search results for a search query that includes a first term identifying the physical location and a second term indicating an interest in events occurring in the physical location; 2) determining a position in a ranking of the search results of a highest-ranked search result that mentions the event; 3) determining a frequency with which the event is mentioned in the search results; and 4) computing a fifth signal score of the plurality of signal scores for the event based at least in part on position of the highest-ranked search result that mentions the event and the frequency with which the event is mentioned in the search results.

Computing additional signal scores can include: 1) obtaining data identifying a venue hosting the event; 2) obtaining data identifying a seating capacity of the venue; and 3) computing a sixth signal score of the plurality of signal scores for the event based at least in part on the seating capacity of the venue.

The following advantages are described by the patent in following the approach it describes.

1) Events in a given location can be ranked so that popular or interesting events can be easily identified.
2) The ranking can be adjusted to ensure that highly-ranked events are diverse and different from one another.
3) Events matching a variety of event criteria can be ranked so that popular or interesting events can be easily identified.
4) The ranking can be provided to other systems or services that can use the ranking to enhance the user experience. For example, a search engine can use the ranking to identify the most popular events that are relevant to a received search query and present the most popular events to the user in response to the received query.
5) A recommendation engine can use the ranking to provide information identifying popular or interesting events to users that match the users’ interests.

Ranking events
US 9424360 B2
Publication number US9424360 B2
Granted: Aug 23, 2016
Filing date: March 12, 2013
Also published as US20150161128
Inventors Kavi J. Goel, Toshihiro Yoshino, Yang-hua Chu, Hidetoshi Shimokawa, Slaven Bilac, Mingmin Xie, and Satoru Yamauchi
Original Assignee Google

Abstract:

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for ranking events. One of the methods includes receiving data identifying a physical location; obtaining data identifying a plurality of events occurring in the physical location during a particular time period; computing a respective plurality of signal scores for each of the events, wherein computing the respective plurality of signal scores for each of the events comprises computing a first signal score for each of the events based at least in part on a count of Internet sites that include at least one mention of the event; computing a respective popularity score for each of the plurality of events by combining the respective plurality of signal scores for the event; and generating a ranking of events occurring in the physical location during the particular time period based at least in part on the popularity scores.

The selection scores may include things such as Unique Mention scores, Ticketing Sites mentions, and Official Page (of the event) selections, and the patent describes how those factor into popularity scores.

An entity popularity score is a measure of popularity of entities that have been classified as being relevant to the event. Each entity may be given a topicality score and a confidence score, based upon the global popularity of the obtained entities. This can be based in part upon a number of search queries that include a reference to the entity that have been submitted to a search engine.

An Event Category Score might be used to determine whether the category has been previously classified as a promoted or demoted category. A trade show may be classified as a demoted category because they tend to appeal to a limited audience, while festivals and fairs may be classified as a promoted category because they tend to appeal to a broader audience but may not be well-publicized.

In order to compute the ranking score, the system obtains search results for the search query from a search engine. The obtained search results are ranked according to scores generated by the search engine. The system can then compute the ranking score based on a position in the ranking of search results of the highest-ranked search result that identifies a resource that mentions the event, the number of mentions of the event in resources identified by a pre-determined number of highest-ranked search results, or both.

A score based on the popularity of the venue where an event takes place may also play a role in the ranking score of an event. Events that are held in places that usually show more popular events may be assigned higher venue scores.


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