For example, if your goal is to outrank your competitors for organic searches on specific keywords, you'll need writers with SEO skills. If you're after converting prospects into customers, you need people with copywriting experience. And so on.
source https://www.marketingprofs.com/articles/2017/32976/the-actionable-guide-to-building-an-effective-content-team-and-how-to-nurture-it
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