...longer keyword phrases (aka long-tail keywords) to outrank the competition. For example, it is hard to outrank Zynga Poker by the competitive keyword “Poker” (high difficulty). But you have a better chance to outrank it... [article continues]
source http://www.gamasutra.com/blogs/MarcusKay/20170320/294103/35_App_SEO_Tips_to_Increase_Mobile_Game_Downloads_in_2017.php
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