...– Make it relevant to your expertise and relevant to its placement on your site. If you have a blog post on SEO best practices, drop a lead magnet for an SEO cheat sheet on that blog post. Easily Accessible – Be sure yo... [article continues]
source http://www.business2community.com/content-marketing/lead-magnet-tips-resources-quickly-build-powerful-content-upgrade-01881987
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