Many partners use Google AdWords or similar PPC [LINK to 5m guide to effective PPC on LinkedIn] (Pay Per Click) services to purchase expensive, highly-competitive advertising space on keyword searches such as 'Azure' and 'Cloud technology'. Instead ...
source https://blogs.technet.microsoft.com/mpn_uk/2017/08/17/5-minute-guide-to-improving-your-seo/
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