And while this is true, to a degree, today's most agile businesses take a more predictive approach. Take SEO as an example. The average company tries a new optimization technique, waits 60-90 days to track the results and check the rankings, and then ...
source https://www.inc.com/larry-alton/a-guide-to-making-your-startup-more-agile-in-early-stages.html
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