At this years Pubcon 2016, my presentation was about how I had added Knowledge panels, Sitelinks, Featured Snippets and the Google Search API into client’s Site Audits.
I had been doing this because Search Results at Google and at Bing have started showing off information about businesses and site that includes knowledge panel information and richer snippets. I thought it made sense to capture information that Google might be showing off that represented sites, and provide some recommendations that might help improve how those looked at what kind of information they contained. The presentation is:
Knowledge panels may be enhanced because of a verified Google MyBusiness listing, a Wikipedia Entry, a Freebase Entry (now terminated by Google), a Wikidata Entry. This Google Developers page provides more details:
https://developers.google.com/search/docs/guides/enhance-site
Adding Markup vocabulary on your site can result in a knowledge panel showing links to social profiles for a business, as described here:
https://developers.google.com/search/docs/data-types/social-profile-links
A knowledge panel based upon a Google MyBusiness listing can show off Reviews that people have submitted to Google+ for a site, “Reviews from the Web” from sources such as Facebook, Tripadvisor, Consumer Affairs, and others; and may also show off critial reviews. If there are enought reviews from Google+, the knowledge panel may also show off sentiment rich snippets from those reviews as well.
Search results are a lot more colorful and richer these days, and Knowing how to make your business and site stand out may bring you more traffic and customers as you are represented better in search results.
Copyright © 2016 SEO by the Sea. This Feed is for personal non-commercial use only. If you are not reading this material in your news aggregator, the site you are looking at may be guilty of copyright infringement. Please contact SEO by the Sea, so we can take appropriate action immediately.
Plugin by Taragana
The post Knowledge Panels in Site Audits appeared first on SEO by the Sea.
source http://feedproxy.google.com/~r/seobythesea/Tesr/~3/XMU_cFwmNj0/
No comments:
Post a Comment