ASO is often compared to SEO, as it’s the process of optimizing certain elements in order to rank highly in app stores and increase app visibility. It’s a similar idea to how you would optimize a website to appear at the top of search results.
source http://redirect.viglink.com?u=https%3A%2F%2Fwww.sitepoint.com%2Fyour-guide-to-app-store-optimization-aso%2F&key=ddaed8f51db7bb1330a6f6de768a69b8
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