Before you can start delving into keywords, search intent, search volume and click-through rate, you have to define what it is you’re trying to accomplish with your SEO. After all, how can you be successful if you don’t even know what you want?
source http://redirect.viglink.com?u=https%3A%2F%2Fwww.sitepoint.com%2Fyour-guide-to-creating-a-keyword-strategy%2F&key=ddaed8f51db7bb1330a6f6de768a69b8
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