Friday 26 May 2017

Tips to developing meaningful Marketing metrics

...metrics can show a count that you can track back to a KPI. Soft metrics such as impressions, page views, and SEO rankings are not easily tracked back to a defined customer acquisition or revenue metric, but they are still importan... [article continues]

source http://blogs.infor.com/infor-cx/2017/05/marketing-metrics.html

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